BUSINESS SKILLS

BUSINESS SKILLS COURSES

Marketing

Course Outline

Name:
Marketing
Code:
CBPMK
Duration:
5 Days
Format:
Instructor-Led
Certification Exam:
E30-708
Certification Track:
Certified Business Master Executive

About Course

This five-day course aims to prepare business professionals for work in the marketing function of organization, providing them with information on the challenges that marketers face in today’s business environment, providing an understanding of consumer behaviour, how to develop marketing plans, target marketing and brand positioning, in addition to tying in the important of effective communication with the function of marketing, amongst other important points. This module prepares candidates to sit the Certified Business Professional exam: E30-708

Audience

This course is geared towards persons interested in pursuing a career in marketing or improving their marketing skills.

Course Prerequisites

This course requires that candidates meet the following prerequisites:

  • The candidate must have a commitment to the pursuit of excellence
  • The candidate must have completed or be in the process of completing a high school or secondary school diploma or similar educational standards.

Download Fact Sheet

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